Anytime, Any Place, Anywhere

John Cooper Bets

When I was young there was an advert on the TV for Martini, in fact there were a series of them, with the strap line “ANYTIME, ANY PLACE, ANYWHERE”. This gave rise to the unfortunate nickname Martini, bestowed on the more liberal minded of girls of the late 70’s and early 80’s.

These ads came from an era when Milk Tray chocolates were delivered by a man all dressed in black ski-ing down a mountain and would leave his calling card – It really was a different time but this slogan was years ahead of its time. It didn’t really fit the drink but it fits with mobile betting!

Yesterday I had a busy schedule. I had a meeting at lunch and had also a long standing dinner engagement with an old friend and contact. It was what I like to term a schmoosing day. The spell check objects to the word schmoosing but I like it as that is exactly what it I was doing.

So I am out and about, but there is still racing and betting to be done. As these are business meetings with people who do what I do, it is not considered rude for me to set up the office on the table. The ipad is just the job! Only a couple of years ago I would not dream of being out on a Friday afternoon. I had to be in the office. Now the office goes with me in my pocket!

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The ipad is the Martini of the 21st century

Back in the day when Rigsby was pouring drinks down Joan Collins’ top who could have ever conceived the scene of two men watching races live (well almost live), putting bets on and having access to the world via via a device the smaller than a Barbara Cartland novel? They would have locked you up. Sometimes it is worth taking a step back and looking at how the world as evolved. It is evolving everyday at such a rate!

With the ipad, and iphones and the myriad of similar devices available for relatively little cost you really can do it anytime, any place, anywhere. To be picky about it any place and anywhere are probably the same thing, but this was an iconic slogan. The tools available to punters now are just extraordinary. In the picture above, my mini ipad, shows the Bet365 website. This is great, you can have a bet and watch the race. I can look at the form via the internet, check emails, move money, shop, in fact I can conduct the essentials of my life literally anytime, any place, subject to mobile coverage!

The new iphone was released on Friday. The world is now completely Apple mad. Hundreds of thousands have been sold without anyone seeing it. I saw them yesterday, the small one is big the big one is huge! It used to be that for technology the smaller the better, not any more. Phones were getting smaller, now they are getting bigger. Dom Jolly may have been ahead of his time with his giant mobile!

The funniest size shift has been headphones. The smaller the cooler a few years ago. In the early 1990’s there was a guy at university who had a huge set of bins connected to some boom box in his bag, he looked a total misfit, we called him Dave Double Decks. Little did we know he was a man ahead of his time. The trend now is for big bright headphones. Dr Dre is the man who saw to that, for me that is one step too far.

I love the ipad, I love the mobility. The only thing I wish they would sort out is connection speeds. We are lagging behind the rest of the world for internet. I live in a village, well for now, and get 4.5MB broadband. I am moving to a flat with Fibreoptic speeds of up to 40MB. That though is a fraction of what some places have. In Dubai I had a villa, I rented it for a month, and the speeds were up to 100MB, and that is standard. I grant you all the betting sites were blocked!

4G is being hailed as the new superfast saviour. Well its not that fast and not that widespread. Its a bit of a white elephant 4G. Again the rest of the world has quicker mobile than we do here in the UK.

The UK should be leading the world not lagging behind. The marketing men talk about Superfast broadband, how can it be superfast when some parts of the world are operating at 250% faster? Oh and guess what, it is not just faster it is cheaper!

What people forget is that the cost of broadband in the UK is always plus line rental. I have a phone at home, I do not even know the number. I never use it and don’t want inbound calls, my mobile does the job, the land line is a thing of the past. in fact the mobile text and voice will soon be, all the phone companies will do is provide connectivity before long!

The world is changing, but boy has it changed from the days when Martini was cool!

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